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March 2021 – Update from the owners and the future of Noosa Car Rentals

March 2021

Long-time Noosa tourism operators Ron and Alison Higginbotham say that while weathering the ravages of Covid-19 for the past 12 months, it has also been a time for reflection.
“By mid-last year when it became clear it would be a question of survival as closed borders impacted on 90 per cent of the business, we began selling off our fleet,” Ron says.
“By November, with no change in the situation, we completed the sale of the fleet and took a summer break.
“Now we are into autumn – and even with the hope offered by the arrival of vaccines – we have decided not to invest in a new fleet and that it is an opportune time for Alison and I finally to retire.
“We have had a great 12 years running Noosa Car Rentals, and the 8 years before that with management rights at Montpellier Boutique Resort, but we are leaving Noosa for a taste of the “good life” and will join our son and daughter-in-law on their hobby farm in regional Victoria.”

Ron says that their main regret is the inability to continue to serve hundreds of regular visitors to Noosa who have become valued customers.
“We are now getting constant calls from our ‘winter regulars’ checking availability, so the business, which has netted up to $120,000 a year, is still there.
“We thank you for being such wonderful customers.

“Regrettably, we’re taking off our driving gloves but will happily talk to anyone who might be interested in taking a turn at the Noosa Car Rentals wheel.”

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